
While waiting in line at a local Spotlight Video the other day, I happened to peer over at a long line of tables filled with videos for sale at slashed prices.
This is not a pitch to go running to your nearest Spotlight to gorge on cheap movies, but rather, a reflection, because while I stood there staring, I thought, “Who actually bothers to buy movies anymore?”
It’s a valid question, considering just how easy it is for someone to jump on their computer, search for their favorite movie, television show or music album, click, download, watch and repeat.
Regardless of whether it’s legal or not, you’ll find few young adults and teenagers, armed with fast Internet connections, large hard drives and spare time, not downloading a variety of media free of charge.
And what do these recording companies and movie distributors expect? Blast the children with hip, cool advertisements featuring the hottest celebrities of the time while pumping the current chart-topping track, and then ask yourself, Did we give them a chance to say no?
It’s the afterthought of advertising. So effective are the meme-like slogans, catchy songs and visuals that when those digesting this media, who end up craving the product presented to them, don’t have the funds to purchase said product, theft becomes very attractive.
To further entice this download-crazy society to circumvent the cash register and board the giant pirate ship, you have computer and communications technology advancing to a point where you can easily purchase a cheap hard drive that could store hundreds of movies with ease, downloaded from that 500-megabyte connection that can bring home a DVD-quality film in less than 10 minutes.
Of course, people can sidestep the abstract idea that it’s against the law to illegally download. Problem here is, it’s an abstract idea until you get caught, slapped with a warning or worse, a half-million dollar lawsuit. No, the laws, in reality, will do little to prevent people from downloading.
So why is it happening anyway? Why is a society so used to paying exorbitant amounts of money for DVDs and CDs turning to downloading illegally? There you have it: the costs!
Twenty dollars for a CD or DVD. That’s a killing for these recording and movie companies when you consider that the traditional breakdown for a sold CD only provides the artist with 15 cents to the dollar at most. Artists make their money through concerts and merchandising, not albums, which are more a marketing tool than anything else.
Rising media costs, more profits for the companies instead of the artist, more advanced technology and advertisements that make us want, want, want — that’s why when I look at those movies with reduced prices, I can’t help but laugh. But hey, I still rent movies.
—————————————————————————-
Originally published in The Eureka Reporter






